Tuesday, 13 July 2021

HOW TO WRITE A BOOK DESCRIPTION [BLURB]

 



HOW TO WRITE A BOOK DESCRIPTION [BLURB]
After the title and the book cover, your description is the most important book marketing material.
The book description goes most prominently on the back cover, and the top of your Amazon page (below the price and above the book reviews). It’s crucial it be compelling because readers make buying decisions from the book description.
Describe your book in simple, straightforward, and consumer-friendly terms. Your description should be at least 150-200 words long.
Start with a clear and punchy headline, an “elevator pitch,” or “a hook” that can stand alone and is grabbing. The headline should sell your book without an interested person having to read more. Make it bold and follow it with a paragraph break.
Highlight what matters to a reader - genre, key topics, and themes.
Your book description should have a strong selling focus.
Have a look at this YouTube video from Scribe Book School that gives you good and bad examples of book descriptions.
Copyrigh@BrendaMohammed

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